Backlinks are links that are placed on your site on third-party resources. Building up such link mass is an important part of search engine promotion, and this process is called link building. Free links – a good way to learn its basics. This strategy is especially effective for young sites, because it helps without unnecessary costs experiment with backlinks and provide the right start to work with link building.

So, in this material, we’ll talk about the main types of sites where you can place trust links to your site. In addition to that – we will share the subtleties of working with external link mass. Naturally, all the methods described are effective not only for young sites, but any other resources.

Why are backlinks important?
Proper work with backlinks – is half the success in promoting your site, and here’s why.

Backlinks directly affect the position in extradition. Google regards external links as a sign of trustworthiness to the site. To put it simply: the more such trust a site’s pages have, the higher their position in search results for relevant queries. How do we know this? Backed by years of observations of optimizers (including us), authoritative research and statements by Google.

Backlinks help crawlers get a site noticed. Search engine robots periodically revisit already bypassed pages, checking them for changes, including the appearance of new links. They visit popular pages more often. Thus, if you want your content to be discovered and ranked faster, it needs links from other trusted sites.

Backlinks give you referral traffic. Links on popular sites are not only important for search engines – they are also used by real people. If the links are not set out for show, but offer interesting and useful content – they will be a lot of hits. All this will increase the share of direct traffic, pump behavioral recipient, and ultimately provide those important signals, which will positively affect the ranking. The circle will close.

How to properly build links? Very briefly.
Trusted links do help with SEO. But it would be too simple, if you could put them anywhere and in any quantity. Search algorithms closely monitor all link activity, and ban if they think there is manipulation. That is why the process of link building approach as responsibly as possible. The basic idea here – to imitate the process of natural occurrence of links, as if they are placed without your participation.

Therefore, when working with backlinks is very important to adhere to a number of fundamental rules.

  1. Watch the dynamics of link growth: frequent seeding with links – it’s risky.
  2. Choose thematically close donors for placing links.
  3. Check the optimal ratio of anchor and unanchored links + monitor the anchor list for overspam.
  4. Check the quality of the donor sites you use for link building: they should not be a reservoir of suspicious links and should be on a good account with search engines.
  5. It is important to monitor the diversity of domains – backlinks appearing on the same sites will do more harm than good.

And that’s just the most important thing. That’s why effective and safe link building is difficult and expensive. At the same time, there are schemes that make life a little easier in this matter. First of all, they are relevant for young sites, which are still in or just out of the sandbox. Having a foundation of quality links, the site will quickly begin to bring people from search and from the start will strengthen its position in extradition.

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