The increase in the number of people using social networks is very important. For example, almost 82% of Azerbaijanis visit Chcplay at least once a day, which is a very important figure. This use of social media by the public also makes it important for promotion, and this is how major companies understand it.

This means that anyone who is promoting something (in our case, an online gaming website) should think about a strategy for using social networks as one of the elements of generating traffic.

The most important thing: content

Website promotion is a rather difficult task, and most importantly it requires a lot of time and work. But it would be absolutely useless to make these efforts if we didn’t offer quality content that people are interested in.

Promotion is not a magical means by which traffic to our website is generated through certain methods. All people with access to the Internet are looking for something, and they want what they are looking for to be of sufficient quality to satisfy them.

To get Facebook users to click “Like,” you need to make them feel like they like it. In order for a web page to be followed through Tweeter, it is necessary that that person finds the content on the web interesting, useful or enjoyable.

If it is a company website, a good solution to include compelling content is a blog, where compelling content will be presented on topics related to the products or services the company offers.

These methods not only serve as a means for people to explore and access a web page, but are also a very interesting means of keeping users loyal to the web page. The fact that through their social pages, users constantly receive updates on the content of a web page that interests them means that they access it more often.

Strategy to Follow

There is no one way to achieve good results when using social networks to promote a website, and there are no magic recipes. However, some basic points can be established that need to be followed. Then success will largely depend on effort, perseverance and creativity.

Obviously, the first step is to create social media accounts and integrate them into the site. The choice of social networks to use depends on several factors, such as the location of the users for whom the page is intended (the number of users of different social networks varies greatly depending on the country, region and language), the age of the same user. , the content we want to share.

For example, if we have videos on the topics our page covers, we need to use YouTube. Likewise, depending on users’ location, images can be shared with the page’s followers, such as through Flickr. Obviously, in the Spanish-language market, Twitter and Facebook are the undisputed leaders, so integration into them is absolutely necessary.

Participation, commitment and persistence

Promotion through social networks requires that the one who carries it out actively participates in them, talking (in short, this is the essence of social networks, people talk) with users.

This is a job that requires perseverance, since the flow of social networks is constant, and you must try to capture the attention of potential users who are constantly there. The commitment and perseverance put into a venture in most cases determines the success or failure of a strategy.

We must continually ensure that users accessing our information receive the best possible response. And above all, you must have a lot of patience, because sometimes you receive criticism (and usually it is very harsh), which you must handle in the best possible way, trying to satisfy even those who seem the most upset.

Regarding the last point, it is important to remember that when a user takes the trouble to write a negative comment, it is because he is truly interested in the topic. Properly handling negative comments is vital in your social media marketing strategy. Thinking that someone who writes a negative comment is a hostile audience and leaving it aside is a serious mistake. Having followers with a critical perspective can help keep the conversation interesting on social media.

Measure and Correct

To know if the strategy we are implementing is correct, we need to measure the number of people who access our site through social media. Usually they provide some measurements, which in most cases are usually enough to give an idea of the number of publics that have access to the content and the evolution of this number of publics over time.

This way we can monitor the results of the actions we take and, if necessary, make appropriate adjustments to the strategy. But at this stage, caution must be exercised, since the dynamics of results must be measured in the medium term. It is impossible to achieve good results overnight, and there is no strategy that would make this possible.

Conclusion

Using social media as promotional tools is very useful. However, don’t expect magical results in the short term as these types of strategies require time, patience and work.

The purpose of participating in social networks is to solve the problems of our clients or users. In general, when someone goes on social media, they do so in search of friends, so our behavior towards them should be that way.

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The Untapped Marketing Gem: Email Signatures

Crafting a Brand Beacon

Visualize each email as a vessel of your brand’s essence, sailing into your recipients’ inboxes. The signature it carries should be a lighthouse—a beacon of your brand’s identity. Signature line generators serve as the architect, enabling you to construct unique, brand-aligned signatures. These tools empower you to weave in your corporate identity, from logos to color schemes and everything in between, ensuring every email you dispatch carries a fragment of your brand’s soul.

Catalyzing Engagement Through Signatures

Transform your signature from a static farewell to a dynamic bridge connecting your recipients to your brand universe. Embedding interactive elements like social media badges, clickable banners showcasing your latest masterpiece, or an invitation to an exclusive event can metamorphose your email signature into an engagement powerhouse.

The Art of Signature Line Generation

Design Mastery at Your Fingertips

The essence of an impactful signature line generator lies in its synthesis of user-friendliness with advanced customization. It should not only provide a plethora of design templates catering to diverse aesthetic preferences but also offer an intuitive design experience, enabling marketers to sculpt their brand’s digital footprint effortlessly.

Harmonizing Email Ecosystems

A signature line generator worth its salt offers more than just aesthetic appeal; it integrates seamlessly with your email ecosystem. For marketers orchestrating multiple campaigns, the ability to apply uniform signature updates across various email accounts is not just convenient—it’s a game changer, ensuring a cohesive brand narrative across all digital correspondences.

Sculpting Signatures That Resonate

Embedding Strategy in Sign-offs

Your email signature can serve as a subtle yet effective marketing strategist. Incorporating a thoughtfully designed call to action can nudge your readers towards deeper engagement, whether it’s to delve into your content universe, explore your offerings, or join your community on social media.

Analytics: The Signature Insight Tool

Opt for a signature line generator that doesn’t just create but also analyzes. Understanding how your audience interacts with your signature can unlock insights into engagement patterns, guiding you to tweak your signature strategy for maximum impact.

Mastery Over Email Signatures

A Uniform Front

In the quest for brand consistency, ensuring that every email sent by your team features a harmonized signature is crucial. A robust signature line generator facilitates this by providing a standard yet customizable template that embodies your brand ethos, enabling individual personalization while preserving the brand’s visual integrity.

Dynamic Content for Dynamic Engagement

Keep the content of your email signature as dynamic as the digital landscape. Regularly refreshing the signature to highlight the latest news, achievements, or offers keeps your audience in the loop and engaged with your brand’s evolving story.

Mobile Optimization: A Non-Negotiable

Given the ubiquity of mobile devices in accessing emails, ensuring your signature’s mobile responsiveness is imperative. A signature line generator that guarantees your signature’s compatibility and aesthetics on mobile devices is essential for maintaining engagement across all touchpoints.

Conclusion

Redefining your email signature with a signature line generator is not merely an upgrade—it’s a strategic pivot that can significantly amplify your email marketing outcomes. By transforming every email into a brand ambassador and engagement catalyst, you harness the full spectrum of opportunities hidden within email signatures. In the digital age, where details can determine success, the innovative use of signature line generators stands as a testament to a brand’s forward-thinking approach and commitment to maximizing every touchpoint. Embrace the revolution and let your email signatures be your brand’s unsung heroes, quietly driving engagement and reinforcing your marketing endeavors.

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Social media promotion goals

The main goal of promotion on social networks is to increase sales. Based on what your customers post and search for, you can correctly determine their needs and wishes. The most suitable tool for identifying such details is targeting. It will help the brand separate its target audience from other network users. Creating company pages on several sites allows old customers to continue making purchases on sites that are more relevant to them, and correctly selected advertising tools attract new users.

You should also not completely rely on targeting, because no one has canceled communication with audiences, and audience feedback is difficult to overestimate. Many brands needlessly remain silent and do not communicate with their subscribers, thereby only alienating potential customers. No one will go to the trouble of calling the support service or writing a letter to the official email; most likely the user will give preference to your competitors who answer questions directly in the comments under the post.

A brand needs social networks to make communication with its audience accessible and simple. This is done through:

• Comments
• Private messages
• News posts
• Actively
• available in stories

Publish useful materials, involve users in the life of the brand, then they will want to follow you and learn more about your product. Inform about discounts, sweepstakes and promotions – this will increase not only activity, but also loyalty to your audience. Don’t ignore your customers, communicate with them, increasing brand trust. After all, if a company interacts with its target audience, then it is easier to trust it.

Increase your company’s awareness. As we said, promotion on various Internet platforms attracts new customers. Most often this is done through advertising, including viral advertising. Only well-integrated advertising with memorable content can provide you with large coverage and flow of customers. Moreover, this method does not require large financial costs or any serious effort. If you approach the issue wisely, the content will be able to hook users, they will begin to forward it to friends and post it in stories, thereby increasing the awareness of your brand – user-generated content is absolutely free, but a very effective tool for attracting new audiences. Of course, you shouldn’t rely everything on viral advertising – this tool is not for frequent use. Still, do not neglect targeting and regular advertising from partners, bloggers or media accounts.

When starting a business, you should not forget that your reputation must be protected from the first days, because, by and large, this is all that a brand has. Having lost your reputation, you can put an end to your business. Your position, communication with your audience and the nature of your posts influence how users feel about your product. Therefore, having active, live brand pages on social networks and active communication with the community will have a positive effect on your reputation.

Advantages and features of SMM

Now let’s talk about the benefits of SMM. Perhaps the main advantage of such brand promotion is that through social networks you can find absolutely any audience for small and medium-sized businesses. Benefits of social networks:

The opportunity to gain a competitor’s audience by showing advertising to your target audience with similar characteristics and interests;

Wide audience reach, which can reach several million;

Availability of feedback and communication with the client. This can become not only a way to level out the negative, but also a method of identifying shortcomings in order to eliminate them;

You can present information about the brand not only in an advertising manner, but also as informational and entertainment content, which, by the way, the audience has much more confidence in;

It is possible to set up advertising so that you pay only for the result, and not for placement;

Availability of targets by geolocation, gender, interests, social status, income level;

Functionality to increase the reputation and recognition of the company. You can read more about the role of social networks in creating and managing brand reputation in the article.

Stages of brand promotion on social networks

Promoting a company on social networks is not a quick task. You should not assume that launching one promotion per year will increase sales and customer flow significantly and for a long time. It is very important to maintain a connection with the audience by managing communication through different channels. The process involves the following stages:

1 Collection of detailed information

Before launching an advertising campaign on social networks, you need to give specialists the opportunity to study the target audience, competitors, as well as the portrait and TOV of the brand. The effectiveness of the following steps depends entirely on the amount of data received.

2 Strategy development

After receiving the necessary information, specialists create a long-term brand promotion plan, which specifies goals, indicators and results to achieve. Then the technical specifications are written and the campaign is transferred to the content makers.

3 Content creation and advertising launch

In order for an advertising campaign to bring the expected result, it is necessary to create high-quality and interesting content. This concept includes: ad text, unique photographs, videos.

4 Analysis of results

Regular testing of the effectiveness of working tools is essential. For example, by analyzing user activity on recent posts, you can understand what content is most interesting to users.

For a successful result, promotion must begin with analysis:

1 Your target audience and its characteristics: learn more about its interests, needs and characteristics.

2 The level of competition, demand and supply of the product/service, and also do not forget about trends.

3 All social networks. Their features and promotion tools that can contribute to brand development.

Promotion methods

SMM is a vast area in which there is a large selection of tools and promotion methods, which is not typical for other channels. These methods include:

1 Targeted advertising

2 Newsletters

3 Advertising in other communities and groups

4 Creating your own brand community

Targeted advertising

The main difference between targeted advertising and regular advertising is the department

Dividing the target audience from all other users. This is done to minimize non-target impressions. For example, if you sell auto parts, then your target audience is men 25+ who have a car or their own auto repair shop. Therefore, there is no point in showing your advertisement to young students who are interested in showrooms and coffee shops. Of course, there is a possibility that someday a student will want to open her own car service center, but the share of non-targeted impressions in this segment of the target audience will be large, which will negatively affect the effectiveness of advertising.

Targeting allows you to select the desired segment of users and focuses on them. Different social networks have different targeting, however, there are several standard parameters: location, age, gender, interests. Despite the differences in the settings of targeted advertising, the algorithm of actions is the same in all social networks: creating an advertising campaign, creating an ad, setting up a target audience.

Newsletters in private messages and mentions in comments

This method is quite dubious, but it has a right to exist. The result of spam is very controversial; at a minimum, users perceive the mailings negatively. They rarely respond to such messages, and social network moderators may block you if they receive a large number of complaints. Companies use mailings only because it is cheap. You can learn more about how spam can ruin your business here.

Advertising in third-party communities

To advertise in communities, you need to choose the right group, create high-quality content and create an ad that suits the target audience of the public. You can post in thematic communities every week or limit yourself to publishing a few posts in large groups. However, this method loses to the target, since the budget here is spent on placement, and not on clicks from interested users.

Create your own community

Regardless of promotion methods, a brand needs to have its own page on a social network. It is especially important to have a brand page on the network where promotion is taking place. To build trust in your brand, users must have the opportunity to read information about the company, write you a kind comment, or express dissatisfaction. Having pages on social networks allows you to use any of the promotion methods.

Conclusion

Social networks are an ideal platform for brand promotion. A variety of tools helps create recognition for even the smallest company. However, SMM is not so simple: to properly set up an advertising campaign and achieve effectiveness, certain skills are required. You may not be able to achieve the desired result the first time, but you always have the opportunity to trust a specialist.

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What is the Mobile-First Indexing Era?

Mobile-First Indexing recognises the increasing significance of devices in internet usage and favours pages optimised for mobile viewing in search outcomes.

Understanding the Mobile-First Indexing Age

Background Overview

Most online activities occurred on desktop or laptop devices in the initial stages of the internet’s development. Consequently, search engines primarily examined and catalogued the desktop renditions of web pages to assess their significance and position in search outcomes.

Mobile Ascendancy

Over time, gadgets like smartphones and tablets have emerged as the predominant tools for accessing the internet among a significant user base. With the escalating usage, Google and other search engines recognised the imperative to adjust their algorithms to align with this changing trend.

Implementation of Mobile-First Indexing

In indexing a webpage, search engines emphasise its mobile counterpart. This indicates that the content and user-friendly elements of a site’s mobile version take precedence when determining its search ranking.

Exclusive Desktop Sites

Google will still analyse the desktop material if a website doesn’t adjust to various devices or lacks a dedicated version. Nevertheless, these sites might not excel in search rankings due to potential disparities in meeting user experience standards.

Adaptable Design and User-Optimized Websites

Websites employing responsive design, which ensures their layout and content seamlessly adapt to different screen sizes, prove highly compatible with Mobile-First Indexing. Achieving success in this era requires optimisation strategies, including enhancing page loading speed and ensuring content readability on compact displays.

The emergence of Mobile-First Indexing mirrors the dominance of smartphones in today’s online landscape, underscoring the importance of delivering a seamless experience to users. Websites prioritising optimisation and offering top-notch, user-friendly content stand a better chance of securing favourable positions in search engine rankings. It becomes imperative for website administrators and digital advertisers to align with this trend, ensuring the enhancement of their online presence and the successful engagement of their intended audience.

The Impact Of An SEO Approach On The Mobile-First Indexing Era

In the era of Mobile-First Indexing, the significance of SEO strategy cannot be overstated. Its direct influence on a website’s performance in search results makes it a vital component. Search engines, notably Google, prioritise content during the indexing and ranking of websites. Hence, a robust SEO strategy is imperative for enhancing and sustaining online visibility. This underscores the profound impact of SEO strategies in the current Indexing Era.

Enhancing Search Engine Presence

An effective SEO strategy ensures favourable positioning in search outcomes. Websites configured for mobile compatibility and fine-tuned for specific search queries tend to secure elevated positions on search engine result pages (SERPs) during user searches on their devices. This heightened exposure could lead to an upswing in natural traffic from users.

Experience (UX)

Essential elements in this approach include creating a design compatible with mobile devices, ensuring quick loading times for pages, and providing straightforward navigation. Optimisation goes beyond just improving search engine rankings; it plays a crucial role in keeping visitors satisfied and increasing the likelihood of conversions.

Conversion Rates

When your website is well-tailored for mobile use, the chances of turning visitors into customers or potential leads significantly increase. Making sure that forms, the checkout process, and prompts for user action are easy to navigate can directly influence how successful your website is at converting visitors.

Adhering to Mobile-First Indexing

When First Indexing occurs, search engines evaluate the harmony between a web page’s mobile and desktop versions. A successful SEO strategy guarantees that your website’s mobile version contains equivalent valuable content and metadata as its desktop counterpart, enhancing the likelihood of a favourable ranking.

Optimising for Voice Search

The popularity of audio inquiries on mobile devices has prompted a shift in SEO strategies to accommodate voice search queries. This adaptation entails emphasising conversational language and delivering brief, pertinent responses to enhance visibility in voice search results.

Enhancing Mobile Local SEO

Many users frequently seek nearby businesses and services. A successful approach to SEO involves optimising local inquiries, guaranteeing the precision and uniformity of your business listings on various directories, and prompting customer feedback on platforms such as Google My Business.

Flexibility in Response to Mobile Trends

SEO evolves, necessitating adjustments to align with emerging trends and technological advancements. Staying abreast of the latest developments in search algorithms and user behaviour is essential for sustaining and enhancing your position in search results.

Enhancing Casino Website Performance

The significance of search engine optimisation (SEO) for casinos has heightened due to the increasing use of smartphones and tablets for web browsing. Notably, Google emphasises the prevalence of mobile-first indexing as the standard mode for indexing all websites. Consequently, Google prioritises crawling and indexing websites primarily through a user agent, underlining the importance of optimising for mobile platforms.

Adapting your methods to align with user preferences and behaviours is crucial for maintaining competitiveness and visibility in online search outcomes.

Consider the following guidance when crafting an SEO plan:

• Ensure your website boasts a flexible layout. An adaptive design is crucial to guarantee optimal appearance and functionality across various devices, irrespective of their screen dimensions.
• Enhance the speed of your website for a better user experience. Visitors anticipate fast-loading sites. Boost your site’s speed by refining images, reducing code size, and employing a content delivery network (CDN). When optimising your website for mobile use, consider incorporating interactive activities such as French roulette to captivate users and extend their time on your site.
• Enhance your content for optimal performance. Ensure that your material is accessible and user-friendly on mobile devices. Employ larger fonts, break down information into concise sections, and incorporate bullet lists to enhance readability and ease of navigation.
• Arrange your data systematically. When information is organised, it enhances Google’s comprehension of your content. Employing structured data allows you to enrich your content with details like the names of products, their corresponding prices, and important dates for events.
• Utilise Google Search Console. Employ this resource to pinpoint and resolve issues related to user-friendliness while gauging your website’s performance in mobile search outcomes.

SEO Strategies Vs Other Strategies 

In the age of prioritising mobile-first indexing, the significance of mobile SEO strategies has reached new heights. Mobile SEO involves optimising your website for mobile devices, enhancing its search result ranking, and ensuring a user-friendly experience for visitors.

In digital visibility, prioritising SEO is paramount, even though other approaches like desktop SEO retain significance. This analysis delves into the Mobile-First Indexing era, comparing the prominence of SEO strategies with alternative methods.

Conclusion

In the era of Mobile-First Indexing, SEO approaches have transformed to cater to users’ unique needs and actions. These approaches highlight the importance of quick page loading and mobile-adaptable designs, advancements in voice search, and a concentration on local SEO to guarantee an excellent user experience. Although classic SEO methods may not be outdated, they must adapt to match the growing importance of optimisation in today’s digital landscape.

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Strong financial position

Amazon has a strong financial position, which makes it attractive to investors. In 2021, the company reported revenues of $386 billion and net income of $21.3 billion. Also, the company has enough spare cash to invest in different areas and grow further.

Business Expansion

Amazon is actively expanding its business and is constantly investing in new projects. It acquired retailer Whole Foods, developed delivery drones, and launched its AWS cloud platform. These and other innovative projects could lead to a rise in the company’s stock and higher returns for investors.

Market Leadership

Amazon is the market leader in online commerce and cloud computing. It has a huge customer base around the world and can continue to grow as long as online commerce continues to grow. This makes its stock attractive to investors looking for long-term investments.

Diversification

Amazon has a diverse business portfolio that includes Internet commerce, cloud computing, media services, retail, and other businesses. This allows it to reduce the risks associated with possible failures in one of its business areas.

Why is Amazon a market leader?

Amazon is leading the market for a lot of reasons:

Innovation

Amazon is known for its innovative approaches to business that have allowed it to continually grow and gain market share. Amazon is adopting new technologies and services to improve its customers’ shopping experience and to make its logistics and operational processes more efficient.

Large selection of products

Amazon offers a huge selection of products on its platforms, ranging from electronics and appliances to food and home goods. The large selection of goods allows the company to attract different groups of customers, which increases its profitability.

Ease of shopping

Amazon has made the shopping process as convenient as possible for its customers. With one click, customers can order an item and have it delivered the next day. The company also offers its customers a convenient order tracking and return system.

Loyalty Program

Amazon Prime is a loyalty program that provides customers with free and fast shipping, access to the Amazon Prime Video streaming service, the Amazon Music platform, and other benefits. This attracts many customers and builds brand loyalty.

Cloud computing

Amazon Web Services (AWS) is the largest cloud service in the world. This business line allows the company to provide cloud computing, data analytics and storage services to many large corporations and startups. AWS is one of Amazon’s most profitable business lines and generates significant revenue for the company.

Overall, Amazon is leading the market with its innovative approach to business, large selection of products, convenient shopping, loyalty program, and successful cloud computing business line. And as an alternative, consider MSFT price after hours.

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Promotion of the site in search engines should be carried out in accordance with the latest trends and technologies. Here the main thing is the use of adaptive layout of sites. This is the application due to the fact that users of personal computers have moved to portable devices such as smartphones and tablets. If we refer to statistics, then more than half of the requests are made specifically from smartphones. At the same time, every day this value is increasing. Now it is difficult to imagine a modern top website, if it does not have a mobile version. If it is missing, it can have a negative impact on the effectiveness of promotion. Here it does not matter how much effort, and most importantly funds, you will spend on this.

It is worth noting that the results in Google are more stable. If you are in the top 10 Google, you can guarantee yourself the preservation of the deserved place for some time, but it should be understood that it is quite difficult to gain the leading positions.

If you decide to do promotion in Google, you need to focus on videos here. This is because the corporation is working closely with YouTube. When a user enters a query, the first thing he opens the video, and then there are already common links.

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Without the right tool, keyword searching remains one of the most difficult, time-consuming, but essential parts of SEO.

The only question is: If there are hundreds of different tools on the market, how do you choose the one that’s perfect for your business? Weigh their pros and cons!

1. GOOGLE ADS KEYWORD PLANNER
   The biggest advantage of this Google Ads tool is that you get your information straight from the search engine. You can be sure that all the information about search volume, competitors and maximum bids are accurate and reliable.

Free
Google Keyword Planner is the only free tool on this list. It may not have subscription-based trickery or a one-time fee, but it’s hard to beat.

Convenient features:

You can always access data from the past 12 months
You can save keywords and easily add them to an upcoming Google Ads campaign
You can add search parameters to filter keywords that fit your goals.
No competitive analysis
Google Keyword Planner is the only tool on this list that doesn’t find your competitors’ keywords or do competitor keyword analysis.

2. SEMRUSH.
   SEMrush is a cloud-based system, which gives it great versatility, and it boasts the largest keyword database of over 450 million domains and over 9.4 billion keywords.

When doing a global keyword search, you can select a specific country for initial analysis and get multiple keyword choices with data on search volume, keyword complexity, and more.

Intuitive interface
While not everyone agrees, SEMrush has one of the most user-friendly UX of all keyword search tools. It’s an intuitive tool that makes it easy to apply filters to refine results.

Competition Analysis
One of the best things about SEMrush is that it’s different from any other tool. Instead of giving you a list of keywords, SEMrush shows you what your competitors have already ranked. This makes it easy to plug in, start optimizing, and find search terms you might have missed.

3. AHREFS KEYWORDS EXPLORER
   Enter a keyword and Ahrefs will give you a ton of information on each result, including:

Competitor breakdown on the first page (including country)
Search volume
More ideas for keywords with the same terms.
This will help you assess the real traffic potential of each keyword.
Assessing Keyword Complexity
Almost every keyword search tool assigns a keyword difficulty score, but Ahrefs offers something special.

It’s the only tool that tells you exactly how many backlinks you need for Google’s first page results, as well as a more standard difficulty score.

4. KEYWORD TOOL.
   A good starting point for global SEO
   The keyword search tool generates keyword suggestions from multiple Google language interfaces, making selections by country and language you are targeting. This makes it a useful tool for building a list of international keyword bases.

Available
You can use the tool for free. In the free version, you can get more than 700 keyword suggestions. But if you need more in-depth analysis, you’ll have to pay for a monthly subscription, which is quite affordable compared to the other cloud-based tools on this list.

5. RANK TRACKER.
   Rank Tracker is designed to help companies of all sizes create lists of tens of thousands of keywords and collect detailed information about keyword positioning.

More robust international research
Rank Tracker has one of the largest keyword databases, and it grows at a rate of 4,000 words per minute. It includes 23 keyword research tools, including Google Keyword Planner, Search Console, Google Analytics, and international tools.

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Let’s look at the parameters, which should have a site:

Attendance
One of the most important qualities is the attendance of the site. You can find out about its activity, views and conversions. Analyze not only the total attendance, but also the search traffic: transitions from search engines give you assurance that there are no sanctions and bans.

Subject of
No less important is the subject of the web resource, as it must match the theme of the link, the more common, the better. It is unlikely that you will find an identical site by subject, so you must find at least an indirect link.

An indirect link is one in which the transmitting site and the receiving web resource differ on some points. For example, we create and sell phones, therefore, as a donor site we indirectly fit those sites whose organizations work in the sale or service of office equipment.

Content
Content – an indispensable part, so for the donor platforms should be evaluated its parameters. It is necessary to pay attention to:

• Individuality. Despite the controversy about the viability of this factor, practice shows that fully repeated information is not in demand. To determine the uniqueness of an article on the platform is possible only when evaluating the individuality.
• Constant updates. There is no need to release 50 articles a day, but two per week is a sufficient frequency. To platforms where information is not released often, visitors treat, not particularly trusting.

Age of the domain
This factor convinces us that the site has long been on the Internet. Do not place links on very young sites, they have no reputation.

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