SEO (Search Engine Optimization) Course

Our three-day seminar in SEO (Search Engine Optimization) will provide you and your staff with invaluable knowledge and techniques for improving your presence in search engines.

This page describes the course content. For general information regarding this course, please see the main on-site SEO training seminar page.

SEO as a Standalone Product

• Questions, Comments & Concerns.

Why Search?

• Finding Prospects;
• Interactive Elements.

Brief History of the Web

• The Goal of Search Engines & How They Work;
• Origins of the Web;
• Commercialized Cat & Mouse;
• Choosing a Domain Name;
• Hosting;
• Interactive Elements.

General Internet Topics

• Learning Your Subject;
• Changing Your Site;
• Copywriting;
• Usability;
• Generating Revenue;
• Interactive Elements.

Writing for Search Engines

• Keywords;
• Meta Tags;
• Page Title Tag Done Wrong;
• Page Title Tag Done Right;
• Internal Linking;
• Navigation;
• Optimizing Your Page Copy;
• Building Content;
• Unexplored Waters;
• Interactive Elements.

Directories and Communities

• Search Engines versus Directories;
• Submitting Your Site;
• Social Interaction and Links;
• General Directories;
• Niche Directories;
• Interactive Elements.

Search Engines

• The Major Search Engines;
• Google;
• Yahoo! Search;
• MSN;
• Ask;
• Comparing Search Results;
• Interactive Elements.

Link Building: AKA the Holy Grail

• Text in Incoming Links;
• Exchanging Links;
• Requesting Links;
• Evaluating the Quality of a Potential Link;
• Partners;
• Free Links & Buying Links;
• Waiting for Results;
• Customizing Your Browser for SEO;
• Interactive Elements.

Pay-Per-Click

• Before You Start;
• What is Pay-Per-Click?;
• Yahoo! Search Marketing;
• Ad Writing Tips;
• Customer Tracking and Bid Management;
• Google AdWords;
• Bonus Info: How to Improve CTR and Slash;
• Google AdWords Costs to Maximize Profits;
• Microsoft adCenter
• Resources Cited.

Monitoring Results

• When Results Don’t Show;
• SEO Worst Practice Manual;
• Other Problems;
• Speeding Things Up: Paid Inclusion;
• Other Search Engines;
• Interactive Elements.

The Social Web

• Problems with Manufacturing Relevancy;
• Real versus Artificial;
• Examples of Things Google Can Track;
• My Tinfoil Hat Theories;
• Is Your Site Future Ready?
• Don’t Discount the Present Opportunity;
• Resources.

Hiring a Search Engine Optimizer

• The Goal of the SEO e-Book;
• What are My Goals?
• SEO Business Models;
• More Information on Buying SEO Services;
• Resources.

Selling SEO Services

• Online Auctions;
• Forums;
• Writing Articles;
• Ideal Clients;
• Where to find Clients;
• Questions to Ask Clients;
• Being Your Size;
• Contracting & Outsourcing;
• Cold Calling;
• Niche: SEO Guy. Real Estate;
• Sales Cycle;
• Contracts;
• Reports;
• Dependency on Free Traffic;
• Affiliate Sites & Passive Income Streams;
• Resources.

Quick- Summary of Do-It-Yourself SEO

• Tips;
• SEO Tools;
• Picking a Product;
• Picking a Domain Name;
• Domain Registration & Hosting;
• Keyword Selection;
• Page Optimization;
• Home Page Optimization;
• Site Optimization;
• Registering With Directories;
• Link Building;
• When Algorithm Changes Occur;
• Common SEO Abuse Techniques;
• Appearing Natural;
• Social Considerations;
• Closing Tips.